India Ranks Most Enthusiastic About the Metaverse
A new global study commissioned by Ciena (NYSE: CIEN) has uncovered how ready Indian business professionals are to collaborate in the virtual world. Almost all the business professionals surveyed in India recognize the value of virtual meetings, with 92% of Indian respondents in favour of using a virtual reality space for meetings, more than the global average of 78%. However, while appetites grow for the new digital world, 55% of Indian respondents believe it will take another two years before we move towards an immersive future.
The study, which surveyed 15,000 business professionals across 15 countries, found that 89% of Indian respondents, higher than the global average of 71%, could imagine their company introducing virtual reality space technology in their work processes.
More than half, 52% of Indian respondents believe that virtual meetings create an environment where it is easier to collaborate in real-time on projects. Further, 51% of Indian survey participants felt that virtual meetings are more convenient, while 44% felt that virtual meetings are more efficient and offer fewer opportunities for chatter and other distractions. However, on the flip side, 33% of Indian respondents felt virtual meetings do not allow them to read in-person expressions and emotions.
Even as Indian business professionals are optimistic about using virtual reality-based solutions for collaboration, 50% of Indian respondents believe that their workplaces have not moved towards virtual reality-based collaboration because their organizations do not have a reliable network that can support virtual reality conferences, with 40% citing that the technology was not readily available.
Madhusudan Pandya, Senior Advisor of International Market Development, Ciena commented: “Indian businesses and consumers have been enthusiastic about new technology advances such as augmented reality and 5G. Our study found that Indian business professionals look forward to the coming of the metaverse and are ready to collaborate in virtual settings. And Indian telcos know that this will require network updates to support more data, higher speeds and low latency infrastructure at the edge of the network.”
Notes to Editors
The research surveyed a total of 15,000 business professionals, including 1,000 professionals within each of the following countries/regions: UK, Germany, Norway, Middle East, Australia, Denmark, Japan, Colombia, India, U.S., Philippines, Mexico, Brazil, Indonesia and Singapore. The study was conducted by Censuswide on behalf of Ciena in June 2022.
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